Someone Tried to Phish Me. It Accidentally Revealed a Genius Competitive Intelligence Play. Last week I got an email from a company (I won't name them) looking for an agency…
Stop Asking ChatGPT to Grade Your SEO Agency's Homework Let me say this upfront: this is not a shot at anyone. No finger-pointing. No frustrated agency owner venting into the…
Traffic is down. Revenue is up. And somehow, someone in the boardroom is suggesting you cut the SEO budget. This is the most dangerous moment in SEO right now. Not…
Rankings steady but calls dropping? The Local Visibility Tax explains why Google’s pay-to-play shift is forcing small businesses to rethink local SEO budgets.
McDonald's just dropped a Grinch meal. Burger King countered with SpongeBob. On the surface, it's cute. Holiday cheer meets childhood memories. Parents get a warm fuzzy feeling, kids get toys,…
I originally wrote about this in a LinkedIn article, but I thought I'd expand upon it here on my site since it's a lesson worth learning. I spend an embarrassing…
So, it's been a minute. A lot has changed since my last post on this site. A new home, a new (new as in never before married) wife (pictured above),…
In this article, I’m not going to go over how exactly to create and implement a child theme in Wordpress. If you’re looking for a child theme step-by-step, there is…
How sitting alone while drinking tropical drinks on Phi Phi island gave me insights on building relationships with customers. First of all, let's get this out of the way. If…